Kristen Garafano
Idea Development
Professor Sanchez
April 22, 2011
Idea Development
Professor Sanchez
April 22, 2011
The Clever Closet
Do you ever wonder how much time you waste getting ready in the morning for school or work? How many times have you looked up the weather or glanced out the window to see what kind of day it is, only to actually walk outside and realize a warmer sweater would have been a better idea? The Clever Closet is the product that will redefine your usual morning routines and completely change the way you get ready for your day. No longer will you have to spend precious time rummaging through your closet or your dresser drawers for the perfect shirt. No longer will you have to guess what the weather will be like outside. Clever Closet figures all of this out for you with just the press of a few buttons.
The actual product that you receive when you purchase Clever Closet is essentially a touch screen computer that you install into your closet. Each piece of clothing you own needs to be scanned into the system. You then have a few different options as to what you can do and what type of outfit you want to wear. You can either press "style," which will come up with a list of different types of styles that are generated from your clothes. You can also choose "color," which will choose an outfit based on a certain color or pattern from your own clothing that you want to wear. Lastly, you can choose "random," and the system will randomly choose different pieces from your wardrobe and create an outfit. If you want, you can also manually go in and see every shirt, sweater, pair of pants, or shoes that have been scanned into the closet and choose which ones you want to wear. Clever Closet will automatically take the weather into consideration when you use it to pick out an outfit.
This product is mainly targeted towards women, especially those who are aged thirteen years and older. This product will also intrigue men who are into fashion. The campaigns are mainly targeted towards women, however, because women tend to care more about their appearance and the type of fashion they wear. Teenagers in middle school, high school, or college will even enjoy the Clever Closet because it is a fast solution to choosing an outfit to wear, which will lessen the amount of time it takes to get ready in the morning. The three different campaigns that this product will be shown in are a magazine advertisement, a newspaper advertisement, and a billboard. Each campaign will include information about the product, the slogan, and where to purchase it.
The magazine advertisement for the Clever Closet will be shown in magazines dedicated to fashion. A few examples of magazines that this advertisement will be shown in are Seventeen, Vogue and Teen Vogue, Glamour, Elle, and more. The reason for this is because all of these magazines have audiences of women and teenagers, which is the type of people we want to attract to purchase the Clever Closet. Approximately one million people subscribe to the magazines Teen Vogue and Seventeen, so many people around the world will see our advertisement. Because so many people subscribe to these magazines, the cost to advertise the Clever Closet in the magazine will cost over a thousand dollars. The advertisement will take up one full page, and be seen in the magazines year round. Different advertisements will be used from time to time, especially with the change of seasons to show different fashions.
The second campaign I will be using to advertise this product is through a billboard. The billboard will be put up in average to wealthier areas where people will be able to afford the Clever Closet and also have a large wardrobe that they will find necessary to purchase this product. A billboard will also be strategically placed near a mall or shopping center such as the Garden State Plaza where shoppers will be more persuaded to get a better closet to store their new clothes that they bought in. Another location for the billboard would be near a high school or college, such as Route 17 near Ramapo College, where teenage girls will see it and realize how it could change their daily morning routine. The type of people that will be driving on the highway and see the billboard are men, women, and teenagers. The billboard will be shown every day of the week, especially near the high school, and especially during the early morning hours from 6-8:30 AM when teenagers are going to school. Also, it will be shown from 3:30-7:30 PM, when teenagers are leaving school. On the weekends, the billboard near the mall will be shown all day, where shoppers will pass it by and see it. The billboard that I will be using will cost about $1000 a month in the areas that are more heavily populated. The billboard will be 12 feet by 24 feet and be easily seen by anyone who is driving by it.
The third campaign that I am doing for this product is a newspaper advertisement. The newspaper that this product will be seen in is The Record or The New York Times. The advertisement will be placed in the entertainment section of the newspaper, which women and younger teenagers will be more likely to read. The duration of time that the ad will be displayed in these newspapers is going to be year round, just like the magazines. The advertisements will be seasonal and the descriptions of the product will change as time goes on. The amount of issues that the advertisement will be in is about four times a week. Lastly, the cost for the advertisement to be shown in The Record will be about $1,000 because it is a local newspaper. However, for The New York Times, advertising is much more expensive and can even go up to about $50,000 or more depending on the size of the ad and if it is in color or black and white.
The Clever Closet is a product that will change the way people are used to getting ready in the morning and picking out what they want to wear for the day. It will cut the time to prepare in half and make their daily routines faster and easier. Women, teenage girls, and even men will enjoy this product and the way it will change their lives. Through these three campaigns –a magazine advertisement, a billboard, and a newspaper advertisement, the audience will get a sense of what the product is and want to purchase it.
The third campaign that I am doing for this product is a newspaper advertisement. The newspaper that this product will be seen in is The Record or The New York Times. The advertisement will be placed in the entertainment section of the newspaper, which women and younger teenagers will be more likely to read. The duration of time that the ad will be displayed in these newspapers is going to be year round, just like the magazines. The advertisements will be seasonal and the descriptions of the product will change as time goes on. The amount of issues that the advertisement will be in is about four times a week. Lastly, the cost for the advertisement to be shown in The Record will be about $1,000 because it is a local newspaper. However, for The New York Times, advertising is much more expensive and can even go up to about $50,000 or more depending on the size of the ad and if it is in color or black and white.
The Clever Closet is a product that will change the way people are used to getting ready in the morning and picking out what they want to wear for the day. It will cut the time to prepare in half and make their daily routines faster and easier. Women, teenage girls, and even men will enjoy this product and the way it will change their lives. Through these three campaigns –a magazine advertisement, a billboard, and a newspaper advertisement, the audience will get a sense of what the product is and want to purchase it.
Works Cited
"Billboard Advertising Costs - How Much Do Billboards Cost? - Billboard Pricing - Entrepreneurial Resources - Tips for Entrepreneurs - Gaebler Ventures - Chicago, Illinois." Entrepreneur Resources - Resources for Entrepreneurs - Gaebler Ventures - Business Incubator - Holding Company - Venture Capital (Chicago, Illinois). Web. 21 Apr. 2011. <http://www.gaebler.com/Billboard-Advertising-Costs.htm>.
"How Much Do Newspaper Ads Cost? - Newspaper Advertising - Resources for Entrepreneurs - Gaebler Ventures - Chicago, Illinois." Entrepreneur Resources - Resources for Entrepreneurs - Gaebler Ventures - Business Incubator - Holding Company - Venture Capital (Chicago, Illinois). Web. 21 Apr. 2011. <http://www.gaebler.com/Newspaper-Advertising-Costs.htm>.
"How to Advertise on Billboards | EHow.com." EHow | How to Videos, Articles & More - Trusted Advice for the Curious Life | EHow.com. Web. 21 Apr. 2011. <http://www.ehow.com/how_4453989_advertise-billboards.html>.
"How to Advertise in Magazines | EHow.com." EHow | How to Videos, Articles & More - Trusted Advice for the Curious Life | EHow.com. Web. 21 Apr. 2011. <http://www.ehow.com/how_2156153_advertise-magazines.html>.
"Magazine Advertising Rates!" Nationwide Newspapers Advertising. Web. 21 Apr. 2011. <http://www.nationwideadvertising.com/newmagadrat.html>.
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